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Showing posts from July, 2008

Press Tour: German Newspaper

Reporters of German Daily paper “Frankfurter Allgemine Zeitung” visited Japan to cover Mt. Fuji, Koyasan and Kumano.In Tanabe they visited Ryujin Onsen, Kumano Kodo pilgrimage route, the Wakayama World Heritage Center, Yunomine Onsen and Kawayu Onsen. The tour included a short walk on the Kumano Kodo from Hosshinmon-oji to Kumano Hongu Taisha and Oyunohara. During their stay, they especially enjoyed the traditional Japanese style lodging at Yunomine Onsen.

Media Exposures and Economic Ripple Effects

It has been three years since the foundation of the Tanabe City Kumano Tourism Bureau. To evaluate the effectiveness of our promotion initiatives we decided to calculate the economic value of our work to induce the economic ripple effect.

We collected all of our media exposure since our founding, which we passed onto a specialized agency to calculate. Information that we collected included articles about our bureau, as well as media coverage that we supported.

The result of PR effect (economic ripple effect) after 26 months was estimated at 730 million yen (8,300,000 USD). The estimated total number of people that read or saw this information was around 85 million people.

However, this only covers domestic media exposure in the Japanese language, so domestic media in English and foreign media in non-Japanese languages were not included in this result.

This result exceeded our initial expectations exponentially, reflecting the hard work of our bureau’s dedicated staff.

We will continue ou…

Presentation for the Kamakura Chamber of Commerce and Industry

On July 24th, Brad Towle, Tanabe City Kumano Tourism Bureau’s International Tourism Promotion and Development director, made a presentation in Kamakura City for the Kamakura Chamber of Commerce and Industry.  The title of the talk was “Japan’s Tourist Destinations: A Foreign Perspective”. 

Brad toured the city during the day and presented for two hours from 18:00~20:00.  After discussing the Tanabe City Kumano Tourism Bureau’s initiatives, he commented on the current situation in Kamakura City regarding infrastructure for international tourism.  There were also very constructive exchanges concerning marketing and promotion ideas for the City to pursue.  58 people attended the talk and a reception followed.

We would like to thank the Kamakura Chamber of Commerce and Industry very much for the warm welcome.

Kamakura Chamber of Commerce (Japanese) >>

Discovery Channel in Kumano

The famous American documentary program “Discovery Channel” visited the Kumano region to shoot footage for the Fantastic Festivals of the Worldseries, episode 213.

The focus was the Nachi fire festival at Kumano Nachi Taisha.  In addition to this dynamic festival, they covered the spiritual culture of the Kumano Kodo pilgrimage route, and local crafts & products such as the Minachi-gasa bark hat and Binchotan charcoal.

They did on-location filming at Kumano Hongu Taisha, one of Tanabe’s Izakaya Pubs, Cape Tenjin-zaki, Takahara Kiri-no-Sato, Yunomine Onsen, Kawayu Onsen and the Kumano Kodo pilgrimage route.

The Tanabe City Kumano Tourism Bureau supported their visit and our International Tourism Promotion and Development Director, Brad Towle was interviewed for the program.

Thank you very much Marc Pingry and crew for your efforts to cover the Kumano region with such great enthusiasm and respect.  It was a great pleasure working with you and we hope that you will be able to visit us a…

Outdoor Japan Magazine in Kumano

Outdoor Japan” magazine toured Kumano the first week in July for an article concerning the Kumano Kodo World Heritage Pilgrimage Routes.  Brad Bennett (Photographer & Contributor to OJ) and Irwin Wong (Photographer & Photographer Teacher) were guided throughout the area by Brad Towle, (Tanabe City Kumano Tourism Bureau’s International Tourism Promotion and Development Director).

The tour included hiking and a kayaking on the pilgrimage route.  The hikes were done on the Nakahechi section starting at Takijiri-oji (as seen in photo) as well as from Hosshinmon-oji to Kumano Hongu Taisha.  The Kumano-gawa River is also registered as part of the Kumano Kodo World Heritage Pilgrimage routes as a sacred waterway.  Historically pilgrimages boated down this river from Kumano Hongu Taisha to Kumano Hayatama Taisha.  The tour included a half day kayaking trip guided by Katsu Ueno at Kumano Experience.

During the tour there were interviews with local spiritual leaders, including the Yamabu…