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Media Exposures and Economic Ripple Effects

It has been three years since the foundation of the Tanabe City Kumano Tourism Bureau. To evaluate the effectiveness of our promotion initiatives we decided to calculate the economic value of our work to induce the economic ripple effect.

We collected all of our media exposure since our founding, which we passed onto a specialized agency to calculate. Information that we collected included articles about our bureau, as well as media coverage that we supported.

The result of PR effect (economic ripple effect) after 26 months was estimated at 730 million yen (8,300,000 USD). The estimated total number of people that read or saw this information was around 85 million people.

However, this only covers domestic media exposure in the Japanese language, so domestic media in English and foreign media in non-Japanese languages were not included in this result.

This result exceeded our initial expectations exponentially, reflecting the hard work of our bureau’s dedicated staff.

We will continue our efforts to disseminate high quality information not only for Japan, but also the rest of the world.

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