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China Shanghai TV Program



On June 2nd on-location shooting for Chinese (Shanghai) TV was held in “Kishu Binchotan Park.” The TV show “Tokyo Inshou: Tokyo Impression” is a very popular weekly program to introduce Japanese tourist sites. There were 8 crew members in total; 6 TV staff, 1 from JNTO and 1 from the Wakayama Prefectural Tourism Division. They were here to feature Tanabe’s “Kishu Binchotan.” Binchotan is a world famous type of charcoal that was first created in the area. It is well known for its density, consistent heat and clean-burning properties.

In the Kishu Binchotan Park facility, they focused on how to make Binchotan, its history and the local people’s unique creation of Binchotan xylophones. A female reporter participated in a handicraft lesson to make a Binchotan wind chime. They also covered Binchotan Ramen noodles and other Binchotan related products.

The air date is not decided yet. It will be broadcasted throughout 450 cities crossing 24 states in China, including big cities such as Beijing, Shanghai and Tensing. They will make two 15 to 20 minute long programs to introduce Wakayama as a whole, as well as Nachi-Katsuura, Shirahama and Minabe.



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