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Isao Sawa from “Sawanoya Ryokan” visits Tanabe City

On April 27th, NPO Information Resource Center Tanabe hosted a lecture by Mr. Isao Sawa who is chosen as one of the 100 Tourism Charisma Ambassadors (Japanese site) by the Ministry of Land, Infrastructure, Transport and Tourism. The event took place in Kii Tanabe City Plaza Hotel.

(Lecture meeting PDF link, Japanese)

The title of this lecture was “Hospitality to foreign tourists in local areas Town development through attractive accommodations”.

In the lecture, he humorously spoke about his experiences of revitalizing the failing Sawanoya Ryokan in downtown Tokyo which now has a 90 percent occupancy rate’s.  They did this by welcoming the foreign tourists from different culture and custom.

In addition, he spoke about his theory that it is essential for tourism development to not only focus on individual Ryokan, but the whole area's hospitality towards tourists must be developed.


After the lecture, we were honored to have Mr. Sawa visit the Tanabe City Kumano Tourism Bureau and listen to more of his impressive story.

We hope that some of the experiences that he went through will give the citizens of Tanabe City some hints on how to positively develop the region for international and domestic visitors.

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NEW Ise-Kumano-Wakayama Area Tourist Pass

NEW Ise-Kumano-Wakayama Area Tourist Pass
This is an easy way to do a loop of the Kii Peninsula.

From July 15, 2016 (Friday)
PRICE Adult 11,000 yen Children 5,500 yen (Children 6 to 11 years old)
NOTE: This pass is not available for purchase in Japan.
VALIDITY PERIOD Five consecutive days
AREA ●JR conventional lines: Nagoya-Shingu-within Osaka City (via lse Tetsudo Line or Kameyama, via Kisei Main Line/Hanwa Line) ●Nagoya-Kameyama-Nara-within Osaka City (via Kansai Main Line) Taki Toba (Sangu Line) ●Kansai International Airport-Hineno (Kansai Airport Line) ●Bus routes for accessing Kumano Kodo, Kumano Hongu Taisha, Kumano Nachi Taisha (Only Kumano Kotsu Bus); and Select bus routes
TRAIN TYPES ●Unlimited use of non-reserved seats on ordinary cars on all JR conventional line trains in the subject section. ●Reserved seats can be used up to four times on ordinary cars of limited express and rapid trains. ●Only non-reserved seats can be used on the limited express "Haruka' between the Kansai Inte…