Tanabe City Kumano Tourism Bureau featured in Kansai Scene
Published by: Kansai Scene
March 1, 2012
Kansai's own Tanabe City Kumano Tourism Bureau (TCKTB) has been nominated for the World Travel and Tourism Council's 2012 Tourism for Tomorrow Awards in the Destination Stewardship category. The other three categories are Global Tourism Business, Conservation, and Community Benefit. This prestigious award is often referred to as the Academy Awards of Tourism. Three finalists for each category were chosen from over 140 entries from five continents. The TCKTB's nomination is the first for any Japanese organization in the history of the awards. The winners will be announced on 17 April at this year's WTTC Global Summit in Tokyo from April 16th to 19th, 2012.
The thorough judging is a rigorous three-step process including an on-site evaluation, which took place in Tanabe at the beginning of February by a sustainable tourism expert. During an interview by local media, the evaluator commented on the vast local, regional, national and international network that the bureau works with to move closer to their goal of a high quality sustainable destination. She was also impressed with the vision and strategic grassroots projects such as innovation work- shops for local stakeholders and the bilingual Kumano Travel Community Reservation System. The balanced approach that the TCKTB is taking between tourism development and cultural preservation is a solid model for other communities in Japan and around the world. Good luck!