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Kumano's Community-based Tourism Case Study Presented in Nara

With the recent influx of international visitors to Japan many destinations are re-evaluating their approaches to inbound tourism.  Nara is one of these places.

Nara has a long history of tourism but it is focused on a relatively small number of sites.  The prefecture and region are struggling to diversity it tourism offerings to international visitors.

A local group invited the Tanabe City Kumano Tourism Bureau to share their success story of grassroots tourism development.


The presentation and talk session took place on December 4th, 2014 in Nara City and was attended by ~100 people from a variety of backgrounds.


We hope that our story of a successful community-based, sustainable tourism development program was helpful.

Thank you very much for inviting us, your hospitality was world-class!

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