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Showing posts from April, 2015

Kumano's Destination Management philosophies studied by Aso City

On April 20 a delegation from Aso City, Kumamoto prefecture visited the Tanabe City Kumano Tourism Bureau to research for the development of a Destination Management Company in their region.

Tanabe City is a global leader in grassroots, community-based tourism focused on making responsible travel available to visitors both domestically and internationally. This is a rare example in Japan, and subsequently local governments from around the country are looking to our pioneering models to help them revitalize their rural resources and economies.


The Tanabe City Kumano Tourism Bureau is happy to be able to share our experiences with this delegation, and wish them good fortune with their future initiatives.

Japan's Kumano Kodo Pilgrimage Trail featured in The Week

"This week's dream: Japan's Kumano Kodo pilgrimage trail"
In 'The Week'
April 25, 2015


More about Kumano Kodo >>

Kumano Kodo Video by Kamaleon

"Camino de Kumano"
By: Rafa Perez
Posted on Kamaleon
April 13, 2015

Rafa Perez at Kamaleon has produced a wonderful video about the Kumano Kodo pilgrimage routes.


Watch video here>>

More about Kumano Kodo >>

Kumano Kodo featured in the Financial Times

"Japan's Kumano Kodo pilgrimage trail"
Text: Andrew Eames
Published by the Financial Times
April 3, 2015


"Portentous thunder was booming around the hills as we walked through the arch at Hosshinmon-oji. It was like a drumroll of the gods, acknowledging our progress through this “gate of aspiration for enlightenment”, the last of the concentric rings of shrines before our final destination.

Imitation lightning made from zigzags of paper and hung around the shrine’s altar began to jigger under the impact of heavy drops of rain. Up above, real lightning chose that moment to produce its own kind of enlightenment, as if the gods had instructed their paparazzi to record our passing.

All in all it seemed rather unnecessary to try to attract any more godly attention by rattling the shrine’s bell but to do so is part of the ritual of every pilgrim at every shrine along the route, so I did my bit. After I’d rattled, I followed the supplicant procedure: put money in the box, …

Delegation from Oita Prefecture visits Tanabe City Kumano Tourism Bureau

On April 7th, a delegation from Oita Prefecture visited the Tanabe City Kumano Tourism Bureau.  They were researching the possibility of starting a destination management company and using our office as a model case study.

The Tanabe City Kumano Tourism Bureau is a pioneer in grassroots, community-based tourism, a rare success story for rural tourism in Japan.  It is a new model for a stronger community and sustainable, tourism industry, which is an attractive sample for other local governments trying to start something new to improve on their current situation.


Recently we have had visitors from all over Japan.  We are thrilled to share our experiences and knowledge with Oita Prefecture with them good luck with all of their new projects.

Seminar for Toyooka City in Tanabe City

On March 19th, 2015 a delegation from Toyooka City, Hyogo Prefecture, visited Tanabe City to research techniques for developing their regional tourism resources for international visitors.

The Tanabe City Kumano Tourism Bureau is a pioneering model of community-based, grassroots tourism development, which Toyooka City was studying to begin their own projects and initiatives.


Thank you very much for coming to visit us here in Tanabe, and we wish you luck with your development projects.

USA Agent FAM in Kumano

From March 16~18, Wakayama Prefecture sponsored a FAM trip for 3 travel agents from the USA. 
The TanabeCity Kumano Tourism Bureau supported the tour during their visit to the Kumano region.
The tour visited sites along the Kumano Kodo pilgrimage routes, Kumano Hongu Taisha, Yunomine Onsen and Kawayu Onsen.  Kumano Hayatama Taisha and Kumano Nachi Taisha were visited to complete the pilgrimage circuit of the Kumano Sanzan.



Thank you very much to all of those who participated and helped organized this agent FAM trip.

Sharing Kumano's knowhow with the Shirakami-sanchi World Heritage Site

On March 12, 2015, Brad Towle from the Tanabe City Kumano Tourism Bureau, was the keynote speaker at the 4th Shirakami-sanchi Forum.

The focus of the talk was on the successful development of the Kumano region as a high quality destination in rural Japan blessed with a World Heritage property.  The presentation touched on Tanabe city's philosophies and initiatives, sharing our new model of grassroots community-based tourism.


Shirakami-sanchi is a natural property with old growth beech trees, and an impressive site of Japanese beauty.

Thank you so much for the inviting us, and we wish you well with your new projects.